Yass Business Mums – and Friends!

The Yass Business Mums met on the 22nd April 2021. Approximately a dozen people were in attendance to learn more about the importance of styling and branding. The guest speaker was Joe from “DeSigns by Joe - Signage & Design” who spoke about the importance of creating a strong brand.

Branding is a way of identifying your business: it is how customers recognise and experience your business. A strong brand is more than just a logo — it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Your brand should reflect what your business stands for and what sets it apart from your competitors — it expresses the qualities, strengths and ‘personality’ of your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.

After Joe’s presentation, members discussed the name “Yass Business Mums”, and all agreed that the title should be broadened to include those who are not mothers. As a result, the name of the group has been changed to “Yass Business Mums and Friends”.

The next meeting of the group is scheduled for Friday 7th May 2021, at 10am at the Tootsie Gallery Café. All are welcome.

• Topics:

• Local Business / Economy