“Trust in Australian Wool” Campaign

Jo Hall, the CEO of WoolProducers Australia, the peak representative body advocating the interests of all Australian wool growers, recently announced the commencement of the “Trust in Australian Wool” campaign to bridge the knowledge gap regarding Australia’s animal health, welfare and biosecurity systems.

“Despite having world leading frameworks in these areas, it was apparent that we, as an industry had not properly told our customers about the great lengths that our growers go to, to produce the world’s most sustainable fibre”, Ms Hall said.

The campaign includes the development of a handbook that covers the areas of animal health, welfare, biosecurity, traceability, sustainability, clip preparation and quality assurance. The handbook has initially been translated into English, Hindi and Mandarin and is available in hard copy and digital formats.

The campaign is also underpinned by a user-friendly website (www.trustinaustralianwool.com.au) that allows interested parties to delve into each topic further and includes fast facts and links through to relevant industry websites for detailed information on issues.

“Trust in Australian Wool, whilst pitched towards our customers, has been developed on behalf of all Australian wool growers to help tell our story” Ms Hall said.

“This includes sharing the culture of responsibility and care that our animals are raised under, through both industry and regulatory frameworks, and the animal husbandry procedures that we undertake to ensure the best long term animal health and welfare outcomes, that are fit for purpose for our unique production systems.

“We hope that the content of this campaign can be utilised by all facets of industry, as well as our government officials and that Trust in Australian Wool is a useful resource that conveys the proud story of Australian wool” Ms Hall said.

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